Observer. Listener. Tinkerer. Designer.
Hi! 👋 I’m Adela, a product designer based in Indonesia who thrives in designing functional, meaningful, and impactful experiences.
Hi! 👋 I’m Adela, a product designer based in Indonesia who thrives in designing functional, meaningful, and impactful experiences.
Previously building enterprise SaaS and e-commerce gamification at Shopee & Sea Labs Indonesia.
Selected Work
seabank indonesia
Optimizing supplier financing submission process with bulk invoice
How introducing bulk invoice support in Seabank Indonesia's Supply Chain Financing boosts its daily operations productivity by 30x.
B2B SaaS
·
Banking Tech
·
Product Design
Read case study
seabank indonesia
Optimizing supplier financing submission process with bulk invoice
How introducing bulk invoice support in Seabank Indonesia's Supply Chain Financing boosts its daily operations productivity by 30x.
B2B SaaS
·
Banking Tech
·
Product Design
Read case study
seabank philippines
Streamlining loan request process with online agreement signing
How implementing online agreement signing streamlines loan request process and supports Seabank Philippines' business expansion.
B2B SaaS
·
Banking Tech
·
Product Design
Read case study
seabank philippines
Streamlining loan request process with online agreement signing
How implementing online agreement signing streamlines loan request process and supports Seabank Philippines' business expansion.
B2B SaaS
·
Banking Tech
·
Product Design
Read case study
shopee indonesia
Adapting level-based mechanics into an arcade game that boosts revenue
How emulating the joy of level-based progress in Shopee Pets: Cook King drove arcade games revenue growth by 20%.
Gamification
·
E-Commerce
·
Product Design
Read case study
shopee indonesia
Adapting level-based mechanics into an arcade game that boosts revenue
How emulating the joy of level-based progress in Shopee Pets: Cook King drove arcade games revenue growth by 20%.
Gamification
·
E-Commerce
·
Product Design
Read case study
side project - ux research
Uncovering challenges food delivery drivers face during idle time
Qualitative research with user interviews. A collaborative user research assignment as part of Yoel Sumitro's UXR Class Batch #3.
Food Delivery
·
User Research
·
Qualitative Research
Read research report
side project - ux research
Uncovering challenges food delivery drivers face during idle time
Qualitative research with user interviews. A collaborative user research assignment as part of Yoel Sumitro's UXR Class Batch #3.
Food Delivery
·
User Research
·
Qualitative Research
Read research report
Design Process
Design Process
Design Process
Across all projects, my process follows these 4 core stages—Discovery, Exploration, Iteration, Evaluation—in a continuous cycle.
Across all projects, my process follows these 4 core stages—Discovery, Exploration, Iteration, Evaluation—in a continuous cycle.
Across all projects, my process follows these 4 core stages—Discovery, Exploration, Iteration, Evaluation—in a continuous cycle.
Please note that these are adjustable depending on the situations, timeline, or constraints at the time.
Please note that these are adjustable depending on the situations, timeline, or constraints at the time.
Please note that these are adjustable depending on the situations, timeline, or constraints at the time.
01
Discovery
Gathering information to define problem breakdown, constraints, & solutions.
01
Discovery
Gathering information to define problem breakdown, constraints, & solutions.
01
Discovery
Gathering information to define problem breakdown, constraints, & solutions.
02
Exploration
Wireframing, user flows, prototyping, and other design exploration.
02
Exploration
Wireframing, user flows, prototyping, and other design exploration.
02
Exploration
Wireframing, user flows, prototyping, and other design exploration.
03
Iteration
Gathering feedback from all stakeholder viewpoints to ensure usability.
03
Iteration
Gathering feedback from all stakeholder viewpoints to ensure usability.
03
Iteration
Gathering feedback from all stakeholder viewpoints to ensure usability.
04
Evaluation
Evaluating product impact & performance to inform future pipelines.
04
Evaluation
Evaluating product impact & performance to inform future pipelines.
04
Evaluation
Evaluating product impact & performance to inform future pipelines.
About Adela
About Adela
About Adela
Years ago, I fell in love with the idea that design isn't just about making things look pretty; it has the power to create solutions that meet people's specific needs and help them accomplish their tasks.
Years ago, I fell in love with the idea that design isn't just about making things look pretty; it has the power to create solutions that meet people's specific needs and help them accomplish their tasks.
Years ago, I fell in love with the idea that design isn't just about making things look pretty; it has the power to create solutions that meet people's specific needs and help them accomplish their tasks.
Now, with 6+ years of experience in product design and 9+ years in digital design, this vision continues to drive me to create products that are functional, meaningful, and impactful.
Now, with 6+ years of experience in product design and 9+ years in digital design, this vision continues to drive me to create products that are functional, meaningful, and impactful.
Now, with 6+ years of experience in product design and 9+ years in digital design, this vision continues to drive me to create products that are functional, meaningful, and impactful.
When I’m not hunched in front of Figma, you can find me:
📖 Curled up with a good thriller/fantasy book
⚔️ Replaying my favorite RPGs for the umpteenth time!
When I’m not hunched in front of Figma, you can find me:
📖 Curled up with a good thriller/fantasy book
⚔️ Replaying my favorite RPGs for the umpteenth time!
When I’m not hunched in front of Figma, you can find me:
📖 Curled up with a good thriller/fantasy book
⚔️ Replaying my favorite RPGs for the umpteenth time!
Testimonials
“
Adela is an exceptional product designer with whom I collaborated on the CRM feature team at Shopee. What truly sets Adela apart is her proactive and collaborative nature. She communicates ideas clearly, applies design principles to improve decisions, and works seamlessly with PM, engineers, and QA to navigate technical challenges.
Cynthia Putri
Technical Product Manager @ Ajaib
Co-worker @ Shopee
“
I have had the pleasure of working with Adela, a dedicated designer with extensive experience. Adela’s communication skills are excellent; discussions about requirements and designs are always smooth and productive. She has a remarkable ability to take rough ideas and develop them into well-thought-out design concept. Her presence on the team has significantly impacted the development process positively.
Eunice Jesslyn
Product Manager @ Sea Labs ID
Co-worker @ Sea Labs ID
“
I wholeheartedly recommend Adela. She is an exceptionally meticulous product designer with extensive knowledge of product game design and a strong interest in narrative design. Her impeccable attention to detail ensures polished and functional designs and her unwavering passion for storytelling consistently creates captivating user experiences.
Kalvin Lim
Product Designer @ Bookcabin
Co-worker @ Shopee & Sea Labs ID
“
Adela is an exceptional product designer with whom I collaborated on the CRM feature team at Shopee. What truly sets Adela apart is her proactive and collaborative nature. She communicates ideas clearly, applies design principles to improve decisions, and works seamlessly with PM, engineers, and QA to navigate technical challenges.
Cynthia Putri
Technical Product Manager @ Ajaib
Co-worker @ Shopee
“
I have had the pleasure of working with Adela, a dedicated designer with extensive experience. Adela’s communication skills are excellent; discussions about requirements and designs are always smooth and productive. She has a remarkable ability to take rough ideas and develop them into well-thought-out design concept. Her presence on the team has significantly impacted the development process positively.
Eunice Jesslyn
Product Manager @ Sea Labs ID
Co-worker @ Sea Labs ID
“
I wholeheartedly recommend Adela. She is an exceptionally meticulous product designer with extensive knowledge of product game design and a strong interest in narrative design. Her impeccable attention to detail ensures polished and functional designs and her unwavering passion for storytelling consistently creates captivating user experiences.
Kalvin Lim
Product Designer @ Bookcabin
Co-worker @ Shopee & Sea Labs ID
“
Adela is an exceptional product designer with whom I collaborated on the CRM feature team at Shopee. What truly sets Adela apart is her proactive and collaborative nature. She communicates ideas clearly, applies design principles to improve decisions, and works seamlessly with PM, engineers, and QA to navigate technical challenges.
Cynthia Putri
Technical Product Manager @ Ajaib
Co-worker @ Shopee
“
I have had the pleasure of working with Adela, a dedicated designer with extensive experience. Adela’s communication skills are excellent; discussions about requirements and designs are always smooth and productive. She has a remarkable ability to take rough ideas and develop them into well-thought-out design concept. Her presence on the team has significantly impacted the development process positively.
Eunice Jesslyn
Product Manager @ Sea Labs ID
Co-worker @ Sea Labs ID
“
I wholeheartedly recommend Adela. She is an exceptionally meticulous product designer with extensive knowledge of product game design and a strong interest in narrative design. Her impeccable attention to detail ensures polished and functional designs and her unwavering passion for storytelling consistently creates captivating user experiences.
Kalvin Lim
Product Designer @ Bookcabin
Co-worker @ Shopee & Sea Labs ID
“
Adela is an exceptional product designer with whom I collaborated on the CRM feature team at Shopee. What truly sets Adela apart is her proactive and collaborative nature. She communicates ideas clearly, applies design principles to improve decisions, and works seamlessly with PM, engineers, and QA to navigate technical challenges.
Cynthia Putri
Technical Product Manager @ Ajaib
Co-worker @ Shopee
“
I have had the pleasure of working with Adela, a dedicated designer with extensive experience. Adela’s communication skills are excellent; discussions about requirements and designs are always smooth and productive. She has a remarkable ability to take rough ideas and develop them into well-thought-out design concept. Her presence on the team has significantly impacted the development process positively.
Eunice Jesslyn
Product Manager @ Sea Labs ID
Co-worker @ Sea Labs ID
“
I wholeheartedly recommend Adela. She is an exceptionally meticulous product designer with extensive knowledge of product game design and a strong interest in narrative design. Her impeccable attention to detail ensures polished and functional designs and her unwavering passion for storytelling consistently creates captivating user experiences.
Kalvin Lim
Product Designer @ Bookcabin
Co-worker @ Shopee & Sea Labs ID
“
Adela is an exceptional product designer with whom I collaborated on the CRM feature team at Shopee. What truly sets Adela apart is her proactive and collaborative nature. She communicates ideas clearly, applies design principles to improve decisions, and works seamlessly with PM, engineers, and QA to navigate technical challenges.
Cynthia Putri
Technical Product Manager @ Ajaib
Co-worker @ Shopee
“
I have had the pleasure of working with Adela, a dedicated designer with extensive experience. Adela’s communication skills are excellent; discussions about requirements and designs are always smooth and productive. She has a remarkable ability to take rough ideas and develop them into well-thought-out design concept. Her presence on the team has significantly impacted the development process positively.
Eunice Jesslyn
Product Manager @ Sea Labs ID
Co-worker @ Sea Labs ID
“
I wholeheartedly recommend Adela. She is an exceptionally meticulous product designer with extensive knowledge of product game design and a strong interest in narrative design. Her impeccable attention to detail ensures polished and functional designs and her unwavering passion for storytelling consistently creates captivating user experiences.
Kalvin Lim
Product Designer @ Bookcabin
Co-worker @ Shopee & Sea Labs ID
“
Adela is an exceptional product designer with whom I collaborated on the CRM feature team at Shopee. What truly sets Adela apart is her proactive and collaborative nature. She communicates ideas clearly, applies design principles to improve decisions, and works seamlessly with PM, engineers, and QA to navigate technical challenges.
Cynthia Putri
Technical Product Manager @ Ajaib
Co-worker @ Shopee
“
I have had the pleasure of working with Adela, a dedicated designer with extensive experience. Adela’s communication skills are excellent; discussions about requirements and designs are always smooth and productive. She has a remarkable ability to take rough ideas and develop them into well-thought-out design concept. Her presence on the team has significantly impacted the development process positively.
Eunice Jesslyn
Product Manager @ Sea Labs ID
Co-worker @ Sea Labs ID
“
I wholeheartedly recommend Adela. She is an exceptionally meticulous product designer with extensive knowledge of product game design and a strong interest in narrative design. Her impeccable attention to detail ensures polished and functional designs and her unwavering passion for storytelling consistently creates captivating user experiences.
Kalvin Lim
Product Designer @ Bookcabin
Co-worker @ Shopee & Sea Labs ID
“
Adela is an exceptional product designer with whom I collaborated on the CRM feature team at Shopee. What truly sets Adela apart is her proactive and collaborative nature. She communicates ideas clearly, applies design principles to improve decisions, and works seamlessly with PM, engineers, and QA to navigate technical challenges.
Cynthia Putri
Technical Product Manager @ Ajaib
Co-worker @ Shopee
“
I have had the pleasure of working with Adela, a dedicated designer with extensive experience. Adela’s communication skills are excellent; discussions about requirements and designs are always smooth and productive. She has a remarkable ability to take rough ideas and develop them into well-thought-out design concept. Her presence on the team has significantly impacted the development process positively.
Eunice Jesslyn
Product Manager @ Sea Labs ID
Co-worker @ Sea Labs ID
“
I wholeheartedly recommend Adela. She is an exceptionally meticulous product designer with extensive knowledge of product game design and a strong interest in narrative design. Her impeccable attention to detail ensures polished and functional designs and her unwavering passion for storytelling consistently creates captivating user experiences.
Kalvin Lim
Product Designer @ Bookcabin
Co-worker @ Shopee & Sea Labs ID
“
Adela is an exceptional product designer with whom I collaborated on the CRM feature team at Shopee. What truly sets Adela apart is her proactive and collaborative nature. She communicates ideas clearly, applies design principles to improve decisions, and works seamlessly with PM, engineers, and QA to navigate technical challenges.
Cynthia Putri
Technical Product Manager @ Ajaib
Co-worker @ Shopee
“
I have had the pleasure of working with Adela, a dedicated designer with extensive experience. Adela’s communication skills are excellent; discussions about requirements and designs are always smooth and productive. She has a remarkable ability to take rough ideas and develop them into well-thought-out design concept. Her presence on the team has significantly impacted the development process positively.
Eunice Jesslyn
Product Manager @ Sea Labs ID
Co-worker @ Sea Labs ID
“
I wholeheartedly recommend Adela. She is an exceptionally meticulous product designer with extensive knowledge of product game design and a strong interest in narrative design. Her impeccable attention to detail ensures polished and functional designs and her unwavering passion for storytelling consistently creates captivating user experiences.
Kalvin Lim
Product Designer @ Bookcabin
Co-worker @ Shopee & Sea Labs ID
“
Adela is an exceptional product designer with whom I collaborated on the CRM feature team at Shopee. Her meticulous attention to detail ensures that every user flow is thoughtfully designed and consistent across our products, resulting in seamless user experiences. Her ability to align product goals with user needs allows her to deliver impactful and practical design solutions.
Cynthia Putri
Technical Product Manager @ Ajaib
Co-worker @ Shopee
“
I have had the pleasure of working with Adela, a dedicated designer with extensive experience. She excels not only in UI design but also in ensuring a superb user experience and has a keen eye for detail. Her background in games and customer relationship management products has provided invaluable insights and recommendations, offering me, as a product manager, a broader range of design options.
Eunice Jesslyn
Product Manager @ Sea Labs ID
Co-worker @ Sea Labs ID
“
I wholeheartedly recommend Adela. She is an exceptionally meticulous product designer with extensive knowledge of product game design and a strong interest in narrative design. Her impeccable attention to detail ensures polished and functional designs and her unwavering passion for storytelling consistently creates captivating user experiences.
Kalvin Lim
Product Designer @ Bookcabin
Co-worker @ Shopee & Sea Labs ID
“
Adela is an exceptional product designer with whom I collaborated on the CRM feature team at Shopee. Her meticulous attention to detail ensures that every user flow is thoughtfully designed and consistent across our products, resulting in seamless user experiences. Her ability to align product goals with user needs allows her to deliver impactful and practical design solutions.
Cynthia Putri
Technical Product Manager @ Ajaib
Co-worker @ Shopee
“
I have had the pleasure of working with Adela, a dedicated designer with extensive experience. She excels not only in UI design but also in ensuring a superb user experience and has a keen eye for detail. Her background in games and customer relationship management products has provided invaluable insights and recommendations, offering me, as a product manager, a broader range of design options.
Eunice Jesslyn
Product Manager @ Sea Labs ID
Co-worker @ Sea Labs ID
“
I wholeheartedly recommend Adela. She is an exceptionally meticulous product designer with extensive knowledge of product game design and a strong interest in narrative design. Her impeccable attention to detail ensures polished and functional designs and her unwavering passion for storytelling consistently creates captivating user experiences.
Kalvin Lim
Product Designer @ Bookcabin
Co-worker @ Shopee & Sea Labs ID
“
Adela is an exceptional product designer with whom I collaborated on the CRM feature team at Shopee. Her meticulous attention to detail ensures that every user flow is thoughtfully designed and consistent across our products, resulting in seamless user experiences. Her ability to align product goals with user needs allows her to deliver impactful and practical design solutions.
Cynthia Putri
Technical Product Manager @ Ajaib
Co-worker @ Shopee
“
I have had the pleasure of working with Adela, a dedicated designer with extensive experience. She excels not only in UI design but also in ensuring a superb user experience and has a keen eye for detail. Her background in games and customer relationship management products has provided invaluable insights and recommendations, offering me, as a product manager, a broader range of design options.
Eunice Jesslyn
Product Manager @ Sea Labs ID
Co-worker @ Sea Labs ID
“
I wholeheartedly recommend Adela. She is an exceptionally meticulous product designer with extensive knowledge of product game design and a strong interest in narrative design. Her impeccable attention to detail ensures polished and functional designs and her unwavering passion for storytelling consistently creates captivating user experiences.
Kalvin Lim
Product Designer @ Bookcabin
Co-worker @ Shopee & Sea Labs ID
“
Adela is an exceptional product designer with whom I collaborated on the CRM feature team at Shopee. Her meticulous attention to detail ensures that every user flow is thoughtfully designed and consistent across our products, resulting in seamless user experiences. Her ability to align product goals with user needs allows her to deliver impactful and practical design solutions.
Cynthia Putri
Technical Product Manager @ Ajaib
Co-worker @ Shopee
“
I have had the pleasure of working with Adela, a dedicated designer with extensive experience. She excels not only in UI design but also in ensuring a superb user experience and has a keen eye for detail. Her background in games and customer relationship management products has provided invaluable insights and recommendations, offering me, as a product manager, a broader range of design options.
Eunice Jesslyn
Product Manager @ Sea Labs ID
Co-worker @ Sea Labs ID
“
I wholeheartedly recommend Adela. She is an exceptionally meticulous product designer with extensive knowledge of product game design and a strong interest in narrative design. Her impeccable attention to detail ensures polished and functional designs and her unwavering passion for storytelling consistently creates captivating user experiences.
Kalvin Lim
Product Designer @ Bookcabin
Co-worker @ Shopee & Sea Labs ID
Missed
anything?
Missed anything?
Missed
anything?
Worry not!
You can check out my full résumé 👇down below.
Worry not!
You can check out my full résumé 👇down below.
Worry not!
You can check out my full résumé 👇down below.